The vireya rhododendrons originate in cooler mountain forests, from southeast Asia to New Guinea, with one species native to northeast Queensland. These high-altitude plants are becoming popular as new hybrids have greatly improved their habit and floral abundance.

Despite their tropical origins, vireyas can be grown as far south as Tasmania, as long as they can be protected from frost - plant them under evergreen trees or under the eaves of a building.

Many vireya species are tree-dwelling epiphytes, which make them ideal for growing in hanging baskets.

In recent years many breeders have developed exciting new varieties with dazzling colour and excellent form.